Sing like Elvis.  Run like Carl Lewis.  Dance like Michael Jackson – These are things that I can’t do.  

But what I can do is Product Marketing - with the best of them.

My creative, yet logical train of thought is complemented by my analytical background and understanding. These characteristics combined with my broad range of experience and knowledge in Product Marketing make me a valuable asset for any organization with a product, or planning a product that they wish to succeed to its full potential. 

Please click on the desired format below to download my resume or scroll down for the HTML version.

mark tanner, bca                                                        
        mail @marktanner.com

objective                                                                                                         

As a product marketing manager who has a proven track record of exceeding objectives in dynamic and challenging environments, I am seeking a position with an avant-garde company that is determined to increase market share and revenue in a competitive marketplace.

experience                                                                                

product marketing

• Cross-functionally managed end-to-end WAP product proposition for Vodafone Ireland reversing declining revenue trend to double revenue and users within 12 months, becoming best practice in the Vodafone group for users and usage
• Performed 360-degree customer experience audit and functional overhaul of the WAP 
  service
• Developed product strategy, forecasts and roadmaps for WAP incorporating communications, pricing, promotions, technology enhancements, community and loyalty building initiatives to exceed growth targets
• Analysed and reported customer usage and research data incorporating conclusions into product plan
• Identified, implemented and launched new services and promotional tools inline with 
  product plan
• Internal promotion, training and education of WAP service

project management

• Scoped, business-cased, planned and implemented cross-functional projects.

• Project managed implementation of strategically important projects including prepaid 
  GPRS, GPRS Corporate Trials and WAP Chat.

internet marketing

• Web development software: Frontpage, Adobe Photoshop, HTML, Java

• Developed and contributed to web strategy for numerous high-traffic sites (top-5,000 most visited globally) to improve usability and increase traffic and loyalty.
• Developed strategic partnerships and relationships with high-profile technology companies such as Phoenix Technologies, Google and e-Toys.
• Developed and maintained numerous internet and intranet sites.
• Developed and implemented database strategy to capture and utilise visitor contact and demographic details leading to a database exceeding 100K within 12 months
• Designed, implemented and analysed targeted e-mail campaigns to capitalise on the extensive database, increasing sales on certain products by 200% 
• Analysed and evaluated web traffic for strategic and operational plans. 
  

employment history                                                            

Vodafone Ireland.                          Wap Product Marketing Manager       2000 - 2003
          Dublin, Ireland

Product Managed WAP and other related mobile data products such as consumer GPRS and Vodafone live! Mobile Internet for Vodafone, Irelands most popular Mobile Operator and the worlds largest mobile telecommunications company.

Net Nanny Ltd.                                Market Research Coordinator              1998 - 2000
          Vancouver, BC.

Contributed to overall marketing, research, web strategy and product development for the company’s flagship product Net Nanny, Internet filtering software with $1,000,000 annual sales

Victorian Fretwork Designs.  Owner                                             1996 - 1998
          Wellington, New Zealand.

Self-employed venture, manufacturing, marketing, selling and distributing architectural adornments and Victorian style fretwork throughout New Zealand

education                                                                             

Bachelor of Commerce and Administration                    1997
          Additional Credits in 1^st-3^rd year Computer Science courses
          Victoria University of Wellington. Wellington, New Zealand

Relevant Courses

• Marketing and Buyer Behaviour; Brand Management and Communications; Statistics for Business; Financial Accounting; Law of Commercial Obligations

• Computer Program Design; System and Program Development; Information Systems; Database Systems
  

personal interests                                                              

I have a passion for sports including rowing, rugby, marathons and triathalons.  I enjoy creative pursuits including architecture, music, home restoration and on the lighter side, Karaoke

references                                                                                

Available on request

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