China’s One-Child Policy Shaping the Cars of the Future
While most of the world’s major economies splutter along, China’s blistering economic growth has businesses everywhere salivating for a piece of China’s increasingly wealthy middle class.
Everyone peddling something from adventures down the Nile River to skin-whitening face cream are redefining their strategies to get a piece of the Chinese pie. Even Porsche chose Shanghai for their world debut of the 4-door family wagon Porsche Panamera – its biggest launch in years.
Launch of the Porsche Panamera in Shanghai
But it seems ads with backdrops of Chinese skylines are for beginners, when you see the lengths the world’s biggest auto manufacturer is going to get their cars on Chinese roads…
Car of the Future - the Toyota Fun Vii
Toyota’s punt on the future, the self-driving Toyota Fun Vii launched this week at the Tokyo Motor Show. Those curves and all that technology squeezed into less than four metres of car could bring out the gadget-lover in anyone. But upon closer inspection, I’m not sure that I’m the target market.
Toyota Fun Vii's holographic Tinkerbellesque assistant
Although the holographic Tinkerbellesque assistant and two of the passengers appear distinctly Anglo-Saxon, you just need to look a little closer to realise who they’re targeting with their three-seats. The average US family has 2.06 kids and UK family 1.92. Even the unfertile Canadians with 1.58 kids will be riding on laps.
Inside the Toyota Fun Vii 3-seater
If you had any doubts who Toyota want to buy the cars, one glance at the massive glitzy LCD-screen exterior and it’s pretty clear that this car of the future isn’t destined for Walmart parking lots in Arkansas.
The glitzy, smartphone-screen-type exterior of the Toyota Fun Vii
According to Toyota, the future is China.
Let’s hope they make a family wagon.
2 comments on “China’s One-Child Policy Shaping the Cars of the Future”
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My wife Ellen and I are currently living in China, bumbling our way around this fascinating and fast-changing country. We kicked off our stay with a semester of Intensive Mandarin studies at Beijing Language and Culture University and are now living in Shanghai. These posts cover some of my experiences, views and curious facts in and around the Middle Kingdom. Please let me know what you think!
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{ Hi Reina, Treetop's email address is treetopselnido@yahoo.com, the owner's name is Dave. } – Jun 05, 3:09 AM
{ Hello Mark, Thank you to both of you! We really wish to meet you and your wife again somewhere else in the world. Take care,... } – Jun 04, 5:46 PM
{ Hey Mark, I read through your blog, as I am preparing for a trip to Palawan paradise myself. I have been trying to get in... } – Jun 04, 1:29 PM
A name like ‘Fun Vii’ is undeniably for the Chinese
…perhaps ozone depletion consequent on buying yet another car can be justified if you only pollute the atmosphere with the waste required to support one off-spring. Now if everyone drove a 19 year old car as I do…..!